Privacy Policy | Wild Blush

Last Updated: 22 August 2026

At Wild Blush, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains what information we collect when you visit or use our website, www.wildblush.in, how we use and share that information, and the choices available to you regarding your personal information.

By using our website, creating an account, placing an order, or otherwise providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.

1. About Wild Blush

Wild Blush is a sole proprietorship based in Coimbatore, Tamil Nadu, India.

Business Name: Wild Blush
Address: 81, Thiruvika Nagar, IOB Colony, Maruthmalai Road, BU Post, Coimbatore – 641046, Tamil Nadu, India
Website: www.wildblush.in
Email: reachwildblush@gmail.com

For the purposes of this Privacy Policy, “Wild Blush”, “we”, “us” and “our” refer to Wild Blush.

“You” and “your” refer to any person who visits, accesses or uses our website or purchases our products.

2. Information We Collect

We may collect personal information that you provide directly to us when you use our website, create an account, place an order, contact us, subscribe to our communications, or submit a product review.

Depending on how you interact with Wild Blush, this may include:

A. Information you provide to us

First name and last name
Email address
Mobile/telephone number
Billing address
Shipping/delivery address
City, State and PIN code
Customer account information
Order and purchase details
Information you provide when contacting customer support
Information you voluntarily provide when submitting product reviews, ratings, photographs or other feedback
Information you provide when subscribing to our marketing communications

B. Payment information

When you make a purchase through our website, payment information is processed through our third-party payment service provider, Razorpay.

Wild Blush does not intend to collect or store your complete debit card, credit card, banking or other payment credentials on its own systems. Payment information is processed by Razorpay in accordance with its own privacy and security practices.

For more information, please refer to Razorpay's applicable privacy policy.

C. Information collected automatically

When you visit our website, certain technical information may be collected automatically by Wix and the technologies used to operate our website. This may include:

Internet Protocol (IP) address
Browser type and version
Device type
Operating system
Pages visited
Date and time of visits
Website interaction and usage information
Information relating to cookies and similar technologies

This information may be used for website functionality, security, fraud prevention, troubleshooting and improving the operation of our website.

3. Customer Accounts

You may create a customer account on our website.

When you create or use an account, we may collect and process information such as your name, email address, contact details, account information and order history.

Your account allows you to access certain website features, including viewing or managing information associated with your purchases.

You are responsible for keeping your account credentials confidential and for notifying us if you believe your account has been accessed without your permission.

4. How We Use Your Personal Information

We may use your personal information for the following purposes:

To provide our products and services

We use your information to:

Process and fulfil your orders
Process payments
Arrange delivery of your purchases
Provide customer support
Manage your customer account
Respond to enquiries and requests
Process returns, refunds and exchanges where applicable

To communicate with you about your orders

We may use your contact information to send you transactional or service-related communications, such as:

Order confirmations
Payment confirmations
Order status updates
Shipping and delivery updates
Information relating to your customer account
Communications regarding returns, refunds or other matters relating to your order

Shipping-related WhatsApp notifications may be sent through Shiprocket and/or the relevant courier or logistics provider used to fulfil your order.

To send marketing communications

Where you have subscribed to receive marketing communications or where otherwise permitted by applicable law, we may use your email address to send you:

New product announcements
Special offers and promotions
Discounts
Product recommendations
News and updates about Wild Blush
Other marketing communications relating to our products and services

You can unsubscribe from marketing emails at any time by using the unsubscribe option provided in the email or by contacting us at reachwildblush@gmail.com.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional or service-related communications concerning your orders or account.

To improve and protect our website

We may use information to:

Maintain and improve our website
Understand how visitors use our website
Detect and prevent fraud, misuse and security issues
Troubleshoot technical problems
Protect our customers, business and website
Comply with applicable legal and regulatory requirements

5. Sharing Your Personal Information

We do not sell your personal information.

We may share personal information with trusted third-party service providers where reasonably necessary to operate Wild Blush and provide our services to you.

These may include:

Wix

Our website is hosted and operated using Wix. Wix may process information relating to visitors, customers, accounts, website activity and transactions as necessary to provide its services.

Razorpay

We use Razorpay to process online payments. Information required to process your payment may be shared with Razorpay.

Shiprocket and delivery partners

We use Shiprocket to assist with shipping and delivery.

To fulfil your order, information such as your name, telephone number, email address and shipping address may be shared with Shiprocket and/or the courier or delivery partner handling your order.

Fera

We may use Fera to collect and display product reviews and ratings.

If you voluntarily submit a review, rating, photograph or other content through our review system, that information may be processed by Fera and may be displayed publicly on our website in accordance with the review service's functionality.

Email and communication services

We may use Wix's email marketing functionality and ordinary email services to communicate with you and, where applicable, send marketing communications.

Legal and regulatory requirements

We may disclose personal information where reasonably necessary to:

Comply with applicable laws, regulations or legal processes
Respond to lawful requests from government authorities
Protect our legal rights or property
Prevent fraud or other unlawful activity
Protect the safety of our customers, employees or others

We may also share information where you have specifically consented to such disclosure.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies.

Cookies are small files stored on your device that help websites remember information and provide functionality.

Wix uses certain cookies and similar technologies to support essential website functions, security, registered customer accounts and the operation of the website. Additional cookies may be used depending on the features and applications enabled on our website.

We may use cookies for purposes such as:

Keeping the website functioning properly
Maintaining customer account sessions
Remembering certain preferences
Supporting shopping and checkout functionality
Website security and fraud prevention
Understanding website performance and usage where applicable

At present, Wild Blush does not intentionally use Google Analytics or Meta Pixel on the website.

If we introduce additional analytics, advertising or tracking technologies in the future, we may update this Privacy Policy and our cookie settings accordingly.

You can manage or restrict cookies through your browser settings. Certain website features may not function properly if essential cookies are disabled.

Where applicable, Wix's privacy tools may also allow you to manage consent for non-essential cookies. Wix provides functionality for cookie banners and consent management on Wix websites.

7. Product Reviews and User-Submitted Content

If you choose to submit a product review, rating, photograph or other feedback to Wild Blush, you understand that some of the information you submit may be displayed publicly on our website.

For example, a published review may display your first name, rating, review text and any photograph or other content that you choose to submit.

Please do not include sensitive personal information or information about another person in a review or other publicly visible content.

We may use third-party review services, including Fera, to facilitate the collection and display of reviews.

8. Marketing Emails and Your Choices

If you subscribe to Wild Blush marketing communications, we may send you promotional emails using Wix's email marketing tools.

You can withdraw your subscription to marketing communications at any time by:

Clicking the unsubscribe link contained in our marketing emails; or
Contacting us at reachwildblush@gmail.com.

Withdrawing your consent to marketing communications does not affect the lawfulness of any processing carried out before your withdrawal.

We may continue to send essential communications relating to your orders, account, payments, delivery, returns or other services you have requested.

9. Retention of Personal Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

The period for which information is retained may depend on:

The purpose for which the information was collected
Whether you maintain a customer account
Whether you have an active or previous order
Our customer-service requirements
Legal, tax, accounting or regulatory obligations
The need to resolve disputes or enforce our agreements
Security and fraud-prevention requirements

When personal information is no longer reasonably required, we may delete, anonymise or otherwise securely dispose of it, subject to applicable legal requirements.

10. Security of Your Personal Information

We take reasonable measures to protect your personal information against unauthorized access, loss, misuse, alteration or disclosure.

However, no method of transmission over the Internet or method of electronic storage can be guaranteed to be completely secure.

We therefore cannot guarantee absolute security of information transmitted to or stored through our website or third-party service providers.

11. Third-Party Websites and Services

Our website may contain links to websites, applications or services operated by third parties.

These third parties may have their own privacy policies and practices. Wild Blush is not responsible for the privacy practices, security or content of third-party websites or services that we do not control.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

12. Your Privacy Choices and Rights

Depending on applicable law, you may have rights relating to your personal information, including the ability to:

Request information about the personal data we process about you
Request correction or updating of inaccurate personal information
Request deletion or erasure of personal information where applicable
Withdraw consent where processing is based on consent
Opt out of marketing communications
Raise a grievance or privacy-related concern
Exercise other rights available to you under applicable data-protection laws

To make a privacy-related request, please contact us at:

Email: reachwildblush@gmail.com

We may need to verify your identity before processing certain requests in order to protect your personal information and prevent unauthorized requests.

We will handle privacy requests in accordance with applicable law.

12A. Grievance Officer In accordance with the Information Technology Act, 2000 and rules made thereunder, the details of our Grievance Officer are as follows:

Name: Meenakshi Agarwal

Designation: Grievance Officer, Wild Blush Address: 81, Thiruvika Nagar, IOB Colony, Maruthmalai Road, BU Post, Coimbatore – 641046, Tamil Nadu, India

Email: reachwildblush@gmail.com

If you have any complaint or concern regarding the processing of your personal information, or wish to report a grievance under applicable law, you may write to the Grievance Officer at the above email address. We will acknowledge your complaint and endeavour to redress it within 30 days.

13. Children's Privacy

Our website is not specifically directed toward children, and we do not knowingly seek to collect personal information from children for purposes unrelated to providing our services.

If you believe that a child has provided personal information to us in circumstances where such information should not have been collected, please contact us at reachwildblush@gmail.com.

Where applicable law requires parental or guardian consent for the processing of a child's personal data, we will comply with the requirements applicable to such processing.

14. International and Third-Party Processing

Because Wild Blush uses third-party service providers such as Wix, Razorpay, Shiprocket and Fera, personal information may be processed or stored using systems located in India or other countries, depending on the services and infrastructure used by those providers.

Where personal information is processed by a third-party service provider, that provider may process the information in accordance with its own terms, privacy policy and applicable legal requirements.

We take reasonable steps to use service providers that maintain appropriate safeguards for personal information.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

Our website or business practices
The services and technologies we use
Applicable laws or regulatory requirements
How we collect, use or process personal information

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

Where required by applicable law, we may also provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

16. Contact Us

If you have any questions, concerns, requests or complaints regarding this Privacy Policy or the way Wild Blush handles your personal information, please contact us:

Wild Blush
81, Thiruvika Nagar, IOB Colony,
Maruthmalai Road, BU Post,
Coimbatore – 641046, Tamil Nadu, India

Email: reachwildblush@gmail.com